From Soil Health to Scalable SaaS: Product Strategy for a Greener Future
I’m a product strategist with eight years of experience in the agricultural sector, leading digital transformation at both startup and corporate level. From optimising nitrogen-use algorithms at Yara to scaling soil health tools across Europe, my focus has always been building impactful SaaS products grounded in science and sustainability.
I’ve led digital product teams targeting regenerative practices, precision nutrition, and data-driven recommendations for farmers. My background combines agronomic understanding with strong product and operational leadership, enabling me to act as a bridge between technical teams, field experts, and business stakeholders.
Whether launching new digital tools or improving existing platforms, I work at the intersection of innovation, sustainability, and agricultural impact.
As Senior Product Manager (2025–Present), I define digital strategies focused on soil health, water management, and carbon footprint monitoring. My work centres on structuring products across sampling and monitoring workflows, connecting fragmented data and systems into scalable solutions. I also leverage AI to accelerate delivery and bring clarity to complex product requirements.
As Incubation Market Lead and later Senior Product Manager (2021–2025), I led the development, scaling, and defined go-to-market strategies for digital tools focused on soil health, nutrient efficiency, and sustainable crop planning. In my first role, I focused on digitising the UK and Ireland markets, while in the second, I designed product strategies for wider European implementation, led cross-functional teams, and launched platforms aligned with EU environmental goals.
Precision fertilisation using satellite-based nitrogen index maps and crop monitoring tools.
Hand-held tool measuring leaf nitrogen to improve fertiliser efficiency in real-time.
Digital interface to submit, track and interpret soil & leaf analysis via Yara’s lab network.
App integrating weather, crop and nutrient data to help farmers make smarter decisions.
Checks compatibility of fertilisers and crop protection products in spray tanks.
I worked at Smart Fertilizer from 2019 to 2020, first as Digital Product Manager and then as Head of Operations. As Product Manager, I led the development of a comprehensive crop nutrition planning tool (CNP), enabling tailored fertilisation schedules using crop, location, and lab data. Later, as Head of Operations, I managed international expansion, defined operational processes, and led cross-functional teams across five countries.
AgTech Women Europe is a community connecting women working across agriculture, technology, science, and data.
We aim to create a practical and genuinely useful space where professionals can connect, share opportunities, exchange ideas, and support each other's growth.
We are committed to building a space where women in agricultural technology feel confident, visible, and actively connected, not by excluding men, but by inviting everyone in the sector to take part in creating a more balanced and collaborative future.
This network also serves as a platform to share information that directly affects women working in agriculture and tech, from policy and funding to leadership visibility, structural barriers, and sector shifts. Whether you're building digital tools, leading research, working on soil health, or founding a startup, this network is for you.
We are UK-based with a European mindset. We believe visibility matters, networks matter, and women shaping the future of agriculture should be heard.