Hello, I'm
Yanire Ramos.
I lead digital strategy and business transformation. My career spans international business, entrepreneurship, operations and technology, a mix that helps me see what needs to change and get it moving.
I’m curious by nature. I like understanding how things work and getting into subjects I know nothing about. It’s probably why my career has never followed a particularly straight line.
Things done with care and attention tend to turn out better. More about me
I make things happen.
Over more than 15 years, I have worked across international business, entrepreneurship, operations and technology, moving between start-ups and global organisations. My experience has evolved over time, but has increasingly focused on digital strategy, transformation and innovation.
Much of my work happens around change: a new opportunity, a digital direction or a proposition that needs to take shape. My role is to work out what needs to happen next.
I enjoy working across business and technology, particularly when different teams and perspectives need to come together around a clear direction.
Usually when something needs to move forward.
The problem is not yet clear
Understanding what is actually happening comes before jumping to a solution. Business context, users, constraints and existing assumptions all matter before deciding what to do.
There are several possible directions
Priorities, capabilities, resources, dependencies and trade-offs need to be considered together to decide where to focus and what is worth pursuing.
An idea needs to become something people can evaluate
Early concepts become more useful when they are tangible. That can mean defining the proposition and requirements, or creating mock-ups and interactive prototypes that make it easier to test, discuss and decide.
Business and technology need to move together
Different perspectives need to come together around the same direction. Much of my work sits between business leaders, product, technology and specialist teams, connecting the pieces and keeping them aligned.
I prefer clarity before activity.
Looking at a problem from all relevant angles comes before moving forward. When information is limited, the key is to make the best decision possible and stay ready to pivot.
Different perspectives and specialist expertise make decisions better. Questions and disagreement are useful when they expose something that does not add up. Once a direction is clear, clarity around what we are doing and why makes it much easier to move forward.
AI has changed how far I can take an idea before development.
It has shortened the distance between thinking about something and being able to see it.
I use AI across research, problem definition, analysis, exploring alternatives, product requirements, mock-ups and interactive prototypes. It means I can put something tangible in front of stakeholders earlier and test assumptions before a development team commits time and resources.
The value for me is not generating more ideas. It is being able to challenge them earlier and make better decisions about what is useful, realistic and worth pursuing.
This website is a small example. I set the direction, structure, content and design decisions, and used AI to help translate those decisions into working code.
International business
My career started in tourism and hospitality, working with international markets and commercial partners across Europe and Asia.
Entrepreneurship
Founding Virtual Lessons gave me first-hand experience of building a business from the ground up, well beyond the product itself. Being part of a startup accelerator (Deloitte) also gave me my first exposure to fundraising and the investment side of building a company.
Operations & growth
At Smart Fertilizer, an AgTech start-up, I led product strategy and development alongside operations, team leadership and international growth.
Digital innovation
At Yara International, I led digital innovation, working across market development and product strategy within a global corporation.
Strategy & transformation
Across my recent roles, I have worked on digital strategy, transformation and product direction. At Abaco Group, AI has become part of how I take ideas from problem definition to interactive prototypes.
Ideas I have taken from concept to something real.
Different in purpose and scale, but all projects where I had direct ownership of the idea and what it became.
Virtual Lessons
I created a real-time course booking business from the initial concept through product, operations and market development. It was recognised among Madrid's Best Startup Ideas and selected for Deloitte's startup accelerator.
View project →
AgTech Women Europe
A professional community I created to connect women working across agriculture, technology, science and data in Europe, with a practical focus on connections, opportunities and exchange.
Visit project →Some of the things behind the professional profile.
Abuelo, cuéntame otra vez
A personal project collecting firsthand stories from people over 80 in Spain, bringing together my background in History, interviewing and digital storytelling.
Visit project →Spain · France · China · UK
I am originally from Madrid and now based in London. I studied in France and later moved to Kunming, China, before building the next stage of my career in the UK.
Four languages
- Spanish — native
- English — fluent
- French — intermediate
- Mandarin Chinese — HSK 4
History, business & digital
My route into technology was not technical. I studied Tourism & Business and History before specialising in Digital Analysis. That mix still influences how I approach technology: context, behaviour and the business around a solution matter as much as the solution itself.