Who I Am
Tech professional with 15 years of experience in digital transformation and product management. Originally from Madrid, I moved to London 7 years ago. I specialised in Digital Analysis at ESIC Business School in 2018. Driven by innovation, I have extensive experience in digital strategy, excelling in leadership, and stakeholder management across multiple industries. In 2015, I founded "Virtual Lessons", recognised as one of Madrid’s Best Startup Ideas and selected for Deloitte’s startup accelerator program.
Product Management & Digital Transformation
SaaS Product Lifecycle, MVP Definition, Roadmap and Product Strategy, Product Vision, Go-To-Market Strategy, Digital Transformation, Data-driven Strategies.
Leadership & Stakeholder Management
Cross-functional Team Leadership, Decisive Leadership, Project Management, Team Coordination, Communication, Negotiation.
Methodologies & Tools
Agile (Scrum, Waterfall, Kanban), Lean Start-up, Jira, Confluence, Miro, Figma, Salesforce, Zendesk, WordPress.
Data Analysis & Digital Marketing
Digital Analysis, Google Analytics, Power BI, Hotjar, A/B testing, SQL (Azure), Digital Marketing, SEO, Email Marketing.
Technical & UX/UI Skills
E-Commerce and SaaS, API integration, UX/UI Design, User-Centred.
Personal Attributes
Strategic Thinking, Adaptable & Resilient, Problem-Solver, Excellent Communication.
My Featured Projects
My Professional Trajectory
Senior Product Manager
ABACO GROUP UK, Diagram Group | Sep 2025 – Present
Defined digital strategies for soil health solutions, leveraging AI to accelerate product delivery. Translated agronomic and business needs into actionable product direction, enabling faster iteration across sampling, soil analysis, monitoring and recommendation systems.
Senior Product Manager
YARA INTERNATIONAL, London | Jun 2023 – Apr 2025
Defined an end-to-end SaaS product vision aligned with EU goals, maintaining a 40% UK market share. Responsible for the ongoing maintenance and enhancement of the existing digital tools
Incubation Market Lead (Digital Innovation)
YARA INTERNATIONAL, London | Mar 2021 – Jun 2023
Optimised SaaS product algorithms, reducing fertiliser usage by 10–25%. Digitised UK & Ireland markets, onboarding 300K hectares and streamlining collaborations
Head of Operations
SMART FERTILIZER, London | Oct 2019 – Oct 2020
Led a team of 5 managers and 30 employees, serving as primary liaison for clients and investors. Established a scalable operational model across five countries
Digital Product Manager
SMART FERTILIZER, London | Jul 2019 – Oct 2020
Transitioned SaaS digital strategy from B2B to B2C, expanding market reach to 418 unique users. Secured enterprise collaborations integrating satellite-based visualisation
Market Product Manager
JACTRAVEL/WEBBEDS, London | Sept 2018 – Jul 2019
Increased profits by 25% through software optimisation. Managed Scandinavian hotel portfolio, overseeing €40M in annual turnover
Founder & CEO
VIRTUAL LESSONS, Madrid | Dec 2014 – May 2016
Created real-time course booking software active in 4 countries. Won "Best Startup Ideas" (2015) and was selected for Deloitte’s startup accelerator program. Led product development and digital campaigns.
Market Product Manager
TRANSHOTEL INTERNATIONAL, Madrid/Kunming (China) | Jun 2010 – Dec 2014
Managed APAC hotel partnerships, executing software improvements for over 500 hotels, enhancing operational efficiency
Education
Agile Methodologies – SAFe
In progress (2025)
Digital Analysis Specialist
ESIC Business School (ICEMD) | 2018
Postgraduate in Migration & Co-Development
Universidad Autónoma de Madrid | 2010
Bachelor's Degree in History
Universidad Autónoma de Madrid / Uni. Toulouse II Le Mirail | 2009
Bachelor's Degree in Tourism & Business
Universidad Rey Juan Carlos / Uni. Michel Montaigne III Bordeaux | 2005
Let's Talk!
You can contact me via LinkedIn or send me an email.